Short Profile of Prof. Dr. T. Devasenathipathi

Prof. Dr. T. Devasenathipathi is serving as an Associate Professor & Head, PPG Business School, Coimbatore, Tamil Nadu, India. He holds Bachelor’s in Science, Masters in Business Administration and Doctor of Philosophy from the reputed Bharathiar University. He has specialized in labor and administrative law and possess more than a decade of experience in teaching, research, training and consultancy in marketing and consumer behavior. He is handling marketing, human resources management and strategic management paper for masters’ level students. His research interests comprise of consumer confusion, stressful purchase, purchase procrastination, etc. He has served as session chair and jury for many national conferences and regional seminars. He has trained numerous corporate professionals and students across the nation. He has conducted more than 60 student development programmes for under graduate and post graduate students. He has published 25 refereed research papers to his credit in national and international journals. He has served as the distinguished international editorial board member at the World Journal of Retail Business Management for two consecutive years. He has received the prestigious Senior Educator and Scholar Award on 5th September ‘2015 from the renowned National Foundation for Entrepreneurship Development (NFED) for his significant contribution to teaching and research on its 5th Teachers’ Day Awards ‘2015 at Coimbatore, Tamil Nadu

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